Following on from Part 1, of this SEO tips article, this second part should help you even further with your portfolio websites’ SEO.

Page Content

Although your portfolio site may consist of a lot of images, this does not mean that you cannot do well in the search engines if you follow the steps below. The important thing to remember is to follow these steps whilst making sure that everything actually makes sense and reads well…

Heading Tags: Enter your main target key phrases into your H1 heading, and enter any others into your h2 and h3 tags if you use them

Text: It’s good to have some text, perhaps a short description of yourself or your work. Make sure to include your keywords and phrases where possible, ideally you will want your key phrases to make up 2-6% of your total text.

Alt Tags: If you have images, then make sure you use ‘Alt Tags’ to describe them, as this allows search engines to understand what a picture is and what a page is about. So use your key phrases as alt tags, but don’t use them excessively and dump all your keywords into an alt tag.

Links: If possible, use links to other parts of your site and use your target key phrases words as the link.

External SEO Techniques

One of the most important things about doing well in the search engines is the number of sites linking in to your website, so try to build these up gradually and honestly, directory websites are ok, but don’t use ‘link farms’ and other link building services.

You should also follow some key steps when it comes to getting links…

Relevant Sites: It is pointless to get links from a site completely unrelated to your own, so try to find websites that are suitable and match your own websites content.

Google Page Rank: Generally, websites with a higher ‘Page Rank’ or PR are better to get links from, so make more of an effort when trying to get a link from a site with a high PR.

Text is better than Images: Text links are better to get than links from images and banners.

Anchor Text: If possible, try and make the anchor text in the link to your site read similar to your target key phrases.

Round-Up

If you follow these simple steps outlined above then you will have a good chance of achieving success in the search engines, so give your site an overhaul and see the improved results after you make the changes.