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There are no magic quick fixes or techniques when it comes to marketing your artwork. Successful marketers, brands, individuals, and businesses who achieve sustained success concentrate on providing long term benefits to their customers and treat their customers well over time.

As an artist or photographer etc, it is therefore important to treat each and every customer, and potential customer, well. Doing this will help you to gain a following of fans that love what you create, these can be known as ‘true fans’. ‘True Fans’ are fans and admirers of your work that will buy and follow just about anything that you put out. They eagerly await your latest work, they buy your latest prints and t shirts, and one of them is likely to buy your latest original piece of work as well.

If you concentrate on developing 1,000 True Fans then you can turn a hobby, a tiny business, or a personal struggle to survive into a thriving lifestyle or business for yourself. Let’s say on average a true fan would spend £50 a year on the work you produce, if you have 1,000 fans that’s a cool £50,000 a year, not a bad annual take home in anyone’s book, and more than that, it is for doing the thing that you love…producing your artwork.

1,000 is an achievable number, if you added one a day it would only take three years, and at the end of it you would be in a fantastic position. 1000 may be too many, if your work sells for a good price then 100 may be enough. Think about this and choose a number that you think you need to reach the goals you desire, then go for it. Treat each of your customers well and slowly build up a loyal fan base over time, they will treat you well if you do the same to them, and will also spread word of your work to others, speeding things up very quickly when it comes to expanding your fan base.

On a slightly biased but reasonably accurate note, a great place to start gaining and developing your fan base is Artybuzz. There are loads of people both on this site and who visit this site who have a massive appreciated for art of all kinds, and they buy it. So speak to them, comment on work, create and add work to groups etc. You know the drill, get involved and get out what you put in.