It’s not what you can produce, it’s what you can sell
Someone said to me yesterday “I can paint 10 of these a week and charge £250 a painting” to which I replied “but how many can you sell?”… unfortunately the answer was not 10, so what’s the point?
There’s no point in knocking out image after image if it can’t be sold, it’s a waste of time, resources and effort… unless your just doing it for fun of course.
If you want to sell your work though, then it might be best to find a balance between what you can produce and what you can sell, otherwise you will end up surrounded by unsold work which can be thoroughly depressing. So split your time between creating, selling and promoting to achieve the perfect balance… and if you are producing more than you can sell then it may be worth putting more time into making your works better, thus, producing less but better pieces that can sell better and for more money.
on May 18th, 2010 at 6:16 am
Marcel Duchamp limited the amount of work he produced, even stopped making for a while to ensure his work went at a higher price. On the other hand Warhol mass produced + his works still command a high price but then he, like Hirst plays on consumerism/art. l think it depends on your intent.
Advances in technology have made it possible to show/sell work to the masses + so the market is flooded but l for one would rather produce less + charge more.