When it comes to the question of how to sell art online, there are a number of different theories, techniques, ideas and things people swear by when it comes to achieving the success you desire in how to sell art online generally, and how to sell your art online as an artist.

The top tips below should show you and give some extra ideas of how to sell your art online whether you are an artist, photographer, designer, or any other creative who wants to know how to sell art online…

Make it Personal

People love a connection, so before you even start testing out how to sell art online you need to make sure that you have a detailed description or background of you artwork on your own website if you have one, and also any other websites you sell work through. Let people know why you created your work and it will increase the desirability of it greatly.

Make it Easy

In order to sell work online, you need to make it easy for people to buy. A long winded buying process or a hard to navigate website is unlikely to yield good results when it comes to impulse purchases etc. If you want to improve how to sell art online, then you need to make it as simple and easy as possible for people.

Desireable Work / Products

Only certain kinds of products sell well online. Obviously a huge 8 foot high canvas is going to be very undesirable when it comes to buying online, because of expensive postage costs and also the risk of damage occurring. So you need to think when deciding how to sell your art online about what products will sell best. Maybe selling just prints, cards and t shirts might be an idea instead of trying to sell expensive original artworks.

SEO (Search Engine Optimisation)

If you have your own website you will need to think about the SEO for your website, as there is no point in having a fantastic website online if nobody ever finds it. A quick tutorial for artist’s websites can be found here, which will give you a great starting point for your SEO. By the way, it’s not rocket science so don’t be scared…

Special Promotions

You can offer special promotions, offers and incentives when you sell your art online, so that people looking to buy art online feel there is an incentive to doing so.

Social Networking

The power of social networking should not be underestimate when trying to figure out how to sell art online. Facebook, Twitter, LinkedIn, Flickr and Artybuzz accounts are all fantastic ways of keeping your fans updated with what’s going on and what you are selling; as well as finding new fans and followers of your work. The more fans you have, the easier it becomes to sell art online of course.

What are your top tips for how to sell art online? Please share them with your comments below…