It’s not what you can produce, it’s what you can sell

Posted on May 18th, 2010 in Discussions by Richard

Someone said to me yesterday “I can paint 10 of these a week and charge £250 a painting” to which I replied “but how many can you sell?”… unfortunately the answer was not 10, so what’s the point?

There’s no point in knocking out image after image if it can’t be sold, it’s a waste of time, resources and effort… unless your just doing it for fun of course.

If you want to sell your work though, then it might be best to find a balance between what you can produce and what you can sell, otherwise you will end up surrounded by unsold work which can be thoroughly depressing. So split your time between creating, selling and promoting to achieve the perfect balance… and if you are producing more than you can sell then it may be worth putting more time into making your works better, thus, producing less but better pieces that can sell better and for more money.

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Achieve Success in Your Art by being Extraordinary

Posted on May 13th, 2010 in Discussions by Richard

What would you prefer to see? Three pieces of art that really blew you away or twenty average looking and decent works of art? I think most would love to see the three pieces that were amazing as opposed to the average ones.

There may be a lesson here when it comes to creating your artworks. Why not try investing more time into making one piece as spectacular as possible instead of finishing it and moving onto your next creation? There is a common trend that when somebody sees something that really has the way factor they can’t help but tell people about it. Nobody ever rants about something bog standard and average, so think about how you can create more impressive works of art even if it means the you produce less.

In the long run, doing this is likely to give you a much better reputation and people are likely to talk about you much more…. which is always good!

What do you think? Is less really more….

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How to Sell Art Online and How to Sell Your Art Online

Posted on April 28th, 2010 in Discussions, Marketing and Promotion by Richard

When it comes to the question of how to sell art online, there are a number of different theories, techniques, ideas and things people swear by when it comes to achieving the success you desire in how to sell art online generally, and how to sell your art online as an artist.

The top tips below should show you and give some extra ideas of how to sell your art online whether you are an artist, photographer, designer, or any other creative who wants to know how to sell art online…

Make it Personal

People love a connection, so before you even start testing out how to sell art online you need to make sure that you have a detailed description or background of you artwork on your own website if you have one, and also any other websites you sell work through. Let people know why you created your work and it will increase the desirability of it greatly.

Make it Easy

In order to sell work online, you need to make it easy for people to buy. A long winded buying process or a hard to navigate website is unlikely to yield good results when it comes to impulse purchases etc. If you want to improve how to sell art online, then you need to make it as simple and easy as possible for people.

Desireable Work / Products

Only certain kinds of products sell well online. Obviously a huge 8 foot high canvas is going to be very undesirable when it comes to buying online, because of expensive postage costs and also the risk of damage occurring. So you need to think when deciding how to sell your art online about what products will sell best. Maybe selling just prints, cards and t shirts might be an idea instead of trying to sell expensive original artworks.

SEO (Search Engine Optimisation)

If you have your own website you will need to think about the SEO for your website, as there is no point in having a fantastic website online if nobody ever finds it. A quick tutorial for artist’s websites can be found here, which will give you a great starting point for your SEO. By the way, it’s not rocket science so don’t be scared…

Special Promotions

You can offer special promotions, offers and incentives when you sell your art online, so that people looking to buy art online feel there is an incentive to doing so.

Social Networking

The power of social networking should not be underestimate when trying to figure out how to sell art online. Facebook, Twitter, LinkedIn, Flickr and Artybuzz accounts are all fantastic ways of keeping your fans updated with what’s going on and what you are selling; as well as finding new fans and followers of your work. The more fans you have, the easier it becomes to sell art online of course.

What are your top tips for how to sell art online? Please share them with your comments below…

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Critics – Which ones matter?

Posted on April 26th, 2010 in Discussions by Richard

It often seems that everyone is a critic, especially when it comes to art.

Art is such a subjective thing, it is inevitable that some people will love your work and some won’t. The important thing to remember though is that certain peoples opinions really don’t matter, and should be ignored. If someone with no influence likes your work then who cares, they probably will just never talk about you again. You can never please everyone and it would be foolish to do so.

The important thing is identifying those who can judge your work and make it better, and those who can view it and reward you for what you have created that matter. Identifying these often influential judges or critics is the key to becoming a successful artist.

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Consistency… A Key Element When Creating Loyalty, Interest and Reliancy

Posted on April 3rd, 2010 in Discussions by Richard

Consistency is important and can be applied to many different aspects of your work, self promotion or continuing to serve your fans well. You can create a reputation for providng consistent results in a number of ways, whether this be blogging regularly, always hitting deadlines, always delivering what you said you was going to, or something else.

If somebody can rely on you to always deliver when you say, and can always come back to you knowing that there will be something new or useful, then you will build up a trust and loyalty that can be extremely valuable over time. Sporadic flashes of work, content and ideas makes you unreliable, and will make you disappear from people’s memories when thinking of where to go for inspiration, new work or advice. If you are consistent however, you will stick in people’s minds and you will become a reliable source, or place to go when people need the things you can deliver.

Do you feel that delivering consistently is important?

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Send us your thoughts and help us to improve…

Posted on April 1st, 2010 in Discussions by Richard

Unlike many other companies, we don’t mind a bit of constructive feedback and criticism, because it helps us makes the changes that you want to see and makes us get better. So, today we are releasing a questionnaire asking a few things about what you think about Artybuzz and the minute and how you would like to see it improved in the near future.

If you would like to help or tell us anything, please do let us know because we would love to hear from you. Our questions can be seen and answered by clicking here, or scrolling down to the bottom on this post.

If you have any additional thoughts, then as always, we are completely open to listen to what you have to say. You can write them here or email us we don’t mind!

Questions…

Question 1
Are there any new site features or things you could get more involved in that you would like to see on Artybuzz?

Question 2
Are there any improvements that could be made to the existing features and services that we provide?

Question 3
Are you happy with the products and pricing that we currently have in place?

Question 4
Do you feel you are part of an online community? If so, how? and if not, why not?

Question 5
How regularly do you visit Artybuzz? and what would bring you back more?

Question 6
What feature, service or concept do you like most about Artybuzz at the minute?

Question 7
Have you, or would you consider buying from Artybuzz yourself?
Question 8
Do you use most of the site features that currently exist on Artybuzz, e.g. contests, groups, blog etc…?

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Ideas are the Key

Posted on March 27th, 2010 in Discussions by Richard

I have recently been reading Ideavirus by Seth Godin, and just one chapter in, I have found it extremely interesting. Among a lot of other interesting points, Seth Godin argues that ideas are the key to future success in business, because people are so intolerant to old school marketing techniques and because of the way ideas can now spread like a virus on the internet.

I think this works with modern day businesses, and particularly web based businesses, but I also feel the concept of an ideavirus can be applied to art, design and photography as well. With a great new concept, the popularity of your art can go through the roof, gaining you recognition, sales and influence on a scale unimaginable beforehand.

You can take Banksy as an example. Ten years ago, street art was nowhere to be seen in the mainstream media, as this was still a relatively underground form of art, and one not taken very seriously by the art world. But with Banksy’s distinctive style and idea of using stencils to create provocative and political statements with his art, he and others transformed the viewpoint that a lot of people had of graffiti art, and made people take it more seriously. This was a big and really strong idea, and it spread like a virus through word of mouth, the internet, and eventually through the mass media.

Spending more time thinking of ideas and concepts is much more effective that just doing more of the same work. Inventing things that people love and can engage with will make your art spread faster than ever, raising  you and your work to new heights globally.

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“Modern Art”: Will it Last?

Posted on March 26th, 2010 in Discussions by Richard

This is a guest blog post from Seba Rashii, an artist from Liverpool and one who also sells here at Artybuzz.

As an artist, I like to think of art being sacred.

As art becomes an increasingly disposable concept via the mass medias commercial acceptance of graffiti styling, increased access to all forms of it for the public and various programs seeking to explain the concept of it to all amongst the great public who may care, we – and I include my fellow artists here, too – are losing the longevity that perhaps more “traditional” older pieces strive and have striven to achieve, however consciously or unconsciously . The evidence is all there in front of us if we stop and think about it properly. Modern art is still dismissed by the average person as nothing to be concerned about. Even the best street art is considered cheap graffiti by councils who stop at nothing to preserve their local artists work and architecture but consider the erasing of graffiti to be nothing. Modern art, whilst still widely appreciated by those with the broadness of mind to accept it seriously, is in reputation nothing to what the classic painters work has become. Consider that the Mona Lisa is still raved about by endlessly enthusing art critics, Picasso pieces are mega valuable works of art and that museums and galleries still favor in general the traditional idea of art, the canvas in a frame, the sculpted figure etc. Of course opinion plays a big part in these ideas, but I think you get the picture.

All too often I’ve rescued a piece of – to my eyes, at least – art from certain destruction on the streets for the simple reason that I consider it worthy of survival and appreciation by others. The fact is, art is not just for the sake of art, it is for appreciation by others. There is no artist in this world who doesn’t want his or her work to appear in public someday and be commented on. It is part and parcel of being an artist and always will be! From the street wall tagger to the classical sculptor there is basic need for appreciation and expression. As an artist myself, I always try and consider the merit of any piece I come across, and of course there are pieces I like and dislike, but the basic point is that I’ve seen them before my very eyes. The one thing in common with all the best pieces I’ve looked at is that they are timeless. Admittedly, my taste is maybe somewhat Left Field, but all of my favorite artists such as HR Giger, Salvador Dali, Banksy, Kami and the like are producing or have produced work that is essentially in the realm of fantasy, and if not fantastical, at the very least original in thought and execution, that has lasted longer and been appreciated by more exactly because of this.

I’m not saying we should forget about the present or even the past, simply that art can be anything it likes and that in general producing a piece with the future appreciation factor in mind is an effective strategy it seems. But in practice, most artists create out their own idea and don’t apply such exact criteria unless it’s a special project. I know that when I make pieces of work, I use my eyes and if my eyes say something good, it’s a winner. In addition to that, the select people I show them to tend to agree as well. I can’t say what makes the piece agreeable to my sight, but it obviously works, even given the fact art is by it’s very nature subjective. I said before that I consider art to be sacred. The title of this article is Art and Death. To connect the two, I’ll suggest the theory that modern art is becoming increasingly throw away in its nature.

The fact is, if the Mona Lisa got destroyed in a fire, art critics, fans, creators the world over would be mourning it’s passing in a similar manner to Michael Jackson’s death in 2009. Understandably, as the passing of any culture or art is sad indeed. But if someone rubs out a piece of street art few will shed any tears unless it was a Banksy. (I love Banksy’s work by the way, so there is no doubt to my intention!) Even then, a Banksy does not a building indestructible make these days. The artist himself acknowledges the fact and even celebrates the temporary nature of work that is in all likelihood going to disappear forever one day. But there is some art that should never be a candidate for extinction and needs preserving for the appreciation of future audiences. As much as I love Banksy, the moment his work gained notoriety is one of the key reasons we have seen art become so much more disposable than it once was.

As much as art should inspire people to create, the art of the moment is in the future going to exist only on the photographs of those who seek it out avidly. Of course now that street art is arguably less ubiquitous in it’s influence than it was, we may just see a return to the classical forms that used to reign. As long there are the ideas the art will grow organically. With art being more and more for everyone now creativity is being encouraged by example. Hopefully we’ll leave behind our own versions of the, (probably quite different to common tastes at the time of their creation), works that still inspire people now such as Munch’s ambiguous The Scream, still a favorite now with many people for that very reason, or Van Gogh’s Sunflowers which was a simple painting of some flowers that is still iconic to this day. Both these paintings are essentially timeless and simple, with scope for interpretation by the viewer. Maybe that is why they have stayed so recognizable to this day?

Arguably, the work produced by mainstream art these days is unlikely to produce such rapture generations after their inception. But saying that, tastes change quickly and there will be a time when this art is recognized for what it was. Consider the fact that the new media available to creators now is already revolutionizing modern life itself, and as we breathe it is changing the way people create. In twenty years time, the art world will undoubtedly be quite different. As the technology becomes available, the works we see now will be preserved and even recreated.

Art may be dying in a way, but it’s more than likely to be a rebirth.

Seba Rashii

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Art Can Be Anything by Seba Rashii

Posted on March 15th, 2010 in Discussions by Richard

As creators of art, we should have no agenda other than our own. Many people have set ideas about art and what it can be. Even artists, on occasion. To many people, the definition of art is a painting in a frame or an exquisite statue of a nude. Yes, that is a concept of art, but a quick skim of Our Lord Wikipedia gives us this definition:

“Art is the process or product of deliberately arranging elements in a way to affect the senses or emotions.”

In this definition, they have it right to my mind. Of course, this is only a very basic definition of art, and there are many sub genres of all the arts we could possibly think of and more. To whit, the only obvious answer to the much asked question “But is it art?” can be “Of course!”. So many artists have broken the conventions of traditional art settings and are now commanding huge sums for their work. Examples include Damien Hurst with his extremely avant garde works that caused many people to laugh him off initially, Yoko Ono has been creating challenging pieces of modern art since the early sixties and no doubt will continue to do so – even if people somewhat unfairly mock her for it -and going even further back into art history The Impressionists revolutionized the art world after going against the grain of the traditional Parisian art scene. There are many more examples but the message is clear.

Art is an expression of yourself, and if you consider it to be art it is art. Now go forth and create!

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This guest blog post is written by Seba Rashii, whose website can be found at http://seba-rashii.blogspot.com/

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Youtube Videos – Are they worth the effort?

Posted on March 3rd, 2010 in Discussions by Richard

Artybuzz recently uploaded a simple slideshow video showing a selection of the art on my artists community website on YouTube here – http://www.youtube.com/watch?v=SMCtA0uUYr4

In 3 weeks it has had about 130 views, which isn’t bad but it’s hardly going to be the next big YouTube sensation, though we didn’t expect it to be. It’s only a simple video, and though we think it’s rather nice, we doubt it would make many people go crazy and say WOW, while also feeling the huge need to send it to all of their friends.

When determining the success of a viral video this is the key point, you need the ‘wow factor’ to really get the ball rolling with regards to people sending it to other people. It is making sure that you reach that point in peoples minds from them thinking it is a pretty cool video to something that they have to share with the world and all the people they know.

With the youtube video we uploaded for Artybuzz.com, we put it together reasonably quickly, and wasn’t aiming for anything groundbreaking, as a result i made a nice simple video, which then achieved some nice simple (normal) viewing figures. So for a few hours effort, I now have a video online that will be steadily found by people forever, or until i remove it.

Youtube videos can be split into two categories, ‘Wow Factor’ and just ’Standard’ videos. The standard videos are those like my art slideshow, a decent video, but not something that hundreds and thousands of people are going to share with the people they know… this happens to videos with the wow factor.

So overall, we think it’s worth doing and is certainly something i would reccomend doing if you have the time. I will continue to do in the future, as it’s a nice feature to have on my site and is also good for finding the odd passing new customer or person who may be interested.

If you are looking to gain some real big viewing numbers which can then lead to new website visitors and customers then i would suggest thinking long and hard about a great idea, and than making it great. This extra effort will show through and people are much more likely to spread it about for you.

For those who haven’t seen the Artybuzz video yet, here it is…

If you have created your own youtube video, please post a link to it here. Did it achieve what you wanted? or was it a flop?

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